Freelance journalism: “Off the Ruling Class”: Stories from a Cold Case at the Cleveland Museum of Art
At 12:44 am on March 24, 1970, at the Cleveland Museum of Art, a bomb exploded beneath the legs of Rodin’s The Thinker, driving the sinewy statue from his pedestal and face-first onto the snow-dusted plaza. The blast shattered six museum windows, and flying bronze fragments stripped chunks of marble from the portico columns.
How Christine Helped a Client Launch New Strategies for Task Management — and Launch Aircraft of His Own
In this challenge-process-solution story, I outline:
--what problems led Rob to seek out an ADHD coach;
--why Christine's method worked for him;
--how Christine's process helped Rob establish accountability for himself; and
--the new skills and strategies Rob acquired along the way.
7 Things surveys the different transportation options in a dynamic moment in the industry, and provides executive assistants with essential guidelines for preparing travel arrangements for their directors.
The essay reviews Dale Carnegie's work on building relationships, the teleconferencing app Zoom, and neurodiversity. It reminds us about the value of listening, and how teleconferencing is not going to work equally well for all employees -- unless you secure their faith in the endeavor in advance.
The client asked for a few LinkedIn articles that would raise brand awareness, affirm his authority, and affirm his commitment to local businesses. This piece, which riffs on the brilliant writing of Ellen Melloy, is my favorite of the bunch.
For this project, the deliverables included:
--a full copyedit of the web site;
--a new mission statement;
--a new tagline; and
--a core values page.
Other duties included sharpening any fuzzy edges of brand integrity: the Toth Mktg. team is compassionate, funny, and logically rigorous, and I wanted the copy to be equally on point.