Randal Doane

This op-ed essay advocates for creative thinking during the pandemic in order to help restaurants in NE Ohio stay afloat. Creating more space outside for dining and drinking, especially, is a key remedy.

This case study describes my work on Christine's branding, web copy, case study, and social media profiles for her ADHD coaching business. The before-and-after comparison indicates it was a smashing success: 350% boost in rate of prospect inquiries (December through August), and 210% boost in appointments (year-over-year, June through July).

At 12:44 am on March 24, 1970, at the Cleveland Museum of Art, a bomb exploded beneath the legs of Rodin’s The Thinker, driving the sinewy statue from his pedestal and face-first onto the snow-dusted plaza. The blast shattered six museum windows, and flying bronze fragments stripped chunks of marble from the portico columns.

‍ArthroFree is the premier wireless arthroscopic camera system defining the new standard for minimally invasive surgery. (This product is presently under review by the FDA.)

I worked with Ari as a writing coach: we had twice-weekly coaching and editing sessions on particular essays, for six weeks, reviewing how to improve each stage of the writing, from brainstorm to final draft. We maintained a rolling discussions about Ari's voice, his brand, and their alignment. The lessons on writing focused on arguments and evidence, as well as the virtues of sentence length variety and simplicity. We also worked on headlines and subheads for the web, and on leads, closings, and CTAs.

In this challenge-process-solution story, I outline:
--what problems led Rob to seek out an ADHD coach;
--why Christine's method worked for him;
--how Christine's process helped Rob establish accountability for himself; and
--the new skills and strategies Rob acquired along the way.

7 Things surveys the different transportation options in a dynamic moment in the industry, and provides executive assistants with essential guidelines for preparing travel arrangements for their directors.

The essay reviews Dale Carnegie's work on building relationships, the teleconferencing app Zoom, and neurodiversity. It reminds us about the value of listening, and how teleconferencing is not going to work equally well for all employees -- unless you secure their faith in the endeavor in advance.

For this project, the deliverables included:

--a full copyedit of the web site;

--UI/UX analysis;

--a new mission statement;

--a new tagline; and

--a core values page.

Other duties included sharpening any fuzzy edges of brand integrity: the Toth Mktg. team is compassionate, funny, and logically rigorous, and I wanted the copy to be equally on point.

Dr. David Marsh is a member of the Center for Orthopedics, and I worked with him to identify his primary and secondary target audiences, determine the proper voice for the site, and outline his philosophy and his specialties.

This excerpt includes the Foreword (which I edited) and the first few pages of the Prelude.

The story itself? It’s a love story. It’s the story of how The Clash fell in love with America, and how America loved them back. It’s the story of 1977, when select rock journalists and deejays aided the band’s quest to depose the rock of indolence that dominated American radio. *Stealing* culminates with The Clash’s September 1979 performance at the Palladium in New York City, which concluded with Paul Simonon treating his Fender bass like a woodcutter's ax.