This op-ed essay advocates for creative thinking during the pandemic in order to help restaurants in NE Ohio stay afloat. Creating more space outside for dining and drinking, especially, is a key remedy.
How New Content from Cadence Boosted Prospect Inquiries by 350% and Booked Appointments by 210% for CK-ADHD Coaching & Consulting
This case study describes my work on Christine's branding, web copy, case study, and social media profiles for her ADHD coaching business. The before-and-after comparison indicates it was a smashing success: 350% boost in rate of prospect inquiries (December through August), and 210% boost in appointments (year-over-year, June through July).
How Randal Helped Ari Lewis Boost the Quality of His Content, Sharpen His Brand Identity, & Grow His Platform by 49%
I worked with Ari as a writing coach: we had twice-weekly coaching and editing sessions on particular essays, for six weeks, reviewing how to improve each stage of the writing, from brainstorm to final draft. We maintained a rolling discussions about Ari's voice, his brand, and their alignment. The lessons on writing focused on arguments and evidence, as well as the virtues of sentence length variety and simplicity. We also worked on headlines and subheads for the web, and on leads, closings, and CTAs.
Freelance journalism: “Off the Ruling Class”: Stories from a Cold Case at the Cleveland Museum of Art
At 12:44 am on March 24, 1970, at the Cleveland Museum of Art, a bomb exploded beneath the legs of Rodin’s The Thinker, driving the sinewy statue from his pedestal and face-first onto the snow-dusted plaza. The blast shattered six museum windows, and flying bronze fragments stripped chunks of marble from the portico columns.
How Christine Helped a Client Launch New Strategies for Task Management — and Launch Aircraft of His Own
In this challenge-process-solution story, I outline:
--what problems led Rob to seek out an ADHD coach;
--why Christine's method worked for him;
--how Christine's process helped Rob establish accountability for himself; and
--the new skills and strategies Rob acquired along the way.
7 Things surveys the different transportation options in a dynamic moment in the industry, and provides executive assistants with essential guidelines for preparing travel arrangements for their directors.
The essay reviews Dale Carnegie's work on building relationships, the teleconferencing app Zoom, and neurodiversity. It reminds us about the value of listening, and how teleconferencing is not going to work equally well for all employees -- unless you secure their faith in the endeavor in advance.
For this project, the deliverables included:
--a full copyedit of the web site;
--a new mission statement;
--a new tagline; and
--a core values page.
Other duties included sharpening any fuzzy edges of brand integrity: the Toth Mktg. team is compassionate, funny, and logically rigorous, and I wanted the copy to be equally on point.