At Cadence, we produce documents that help our clients establish authority in healthcare and other industries. From white papers to op-eds to annual reports, we assemble words that mean business.
7 Things surveys the different transportation options in a dynamic moment in the industry, and provides executive assistants with essential guidelines for preparing travel arrangements for their directors.
The client asked for a few LinkedIn articles that would raise brand awareness, affirm his authority, and affirm his commitment to local businesses. This piece, which riffs on the brilliant writing of Ellen Melloy, is my favorite of the bunch.
The client requested a "polish edit" on this promotional profile of photographer Gisèle Lubsen. After close consideration, I decided it needed a more thorough edit, and the client was delighted with the results.
A lengthy meditation on music and politics, from Tom Waits to Hamell on Trial, and President Nixon to President Trump. Cameos by Randy Newman, Ani DiFranco, Robert Johnson, and Elvis Presley.
This excerpt includes the Foreword (which I edited) and the first few pages of the Prelude.
The story itself? It’s a love story. It’s the story of how The Clash fell in love with America, and how America loved them back. It’s the story of 1977, when select rock journalists and deejays aided the band’s quest to depose the rock of indolence that dominated American radio. *Stealing* culminates with The Clash’s September 1979 performance at the Palladium in New York City, which concluded with Paul Simonon treating his Fender bass like a woodcutter's ax.
In this mock-up, I have added a new title, new subheads, and heavily edited copy. The original article is available @ https://tinyurl.com/y4aa5qce.
This edit maintains the length of the original piece, but trims the words-per-sentence count by nearly 10 percent. I believe my edit improves the clarity and overall cadence of the piece, too.